About Us

About Al Masaood
Equipment Rental

Al Masaood’s Equipment Rental holds a vision to become a leading and prominent provider of high-quality, reliable rental solutions in the UAE and the wider Gulf region.

The company was launched as the dedicated rental arm of Al Masaood – Group Industrial – a leading provider of industrial solutions with a long-standing history that spans five decades in the UAE and beyond. With more than 15 years’ experience in the industry, Al Masaood Rentals offers a rich portfolio of rental solutions for short-term and long-term usage, tailor-made to fit the requirements of customers. Our rental fleet is always updated to carry out the latest technologies and amenities to better serve a multitude of sectors.

Al Masaood Equipment Rental L.L.C is born as a synergetic alliance between Al Masaood Power Division and Al Masaood Bergum – modular solutions system provider.

Since 1978, Al Masaood Bergum has been pioneering the technologies of modular building systems and turn-key prefab systems for a variety of industries and applications in the region. Similarly, Al Masaood Power Division provides unparalleled expertise in power generation and renewable energy, exclusively representing global brands such as MTU, Volvo Penta, and Leroy Somer in the UAE and Bahrain.

We are committed to become a trusted partner equipment rental brand in the GCC region.

Our Mission

What makes us different ?

Extensive Fleet:

Our vast fleet of state-of-the-art equipment grants you access to a wide range of options to suit your specific needs.

Reliable Equipment:

We provide top-quality equipment that is meticulously maintained and undergoes rigorous inspections, ensuring optimal performance and safety.

Competitive Pricing:

We offer competitive rental rates without compromising on quality, ensuring great value for your investment.


With decades of experience in the industry, our team of highly skilled professionals is here to offer their expertise and guide you to find the perfect equipment solution.

Flexible Rental Options:

We understand that each project is unique, which is why we offer flexible rental terms and customised packages to meet your requirements and budget.

In-house Manufacturing and Availability:

Most of our equipment and fleet is manufactured or available in-house within Al Masaood Business Units. This gives us a unique advantage in terms of quality control and seamless availability of equipment.

Exceptional Service:

Our dedicated customer service team is committed to providing prompt assistance and support throughout your rental experience.

On-Time Delivery:

We value your time and strive to deliver equipment promptly, allowing you to stay on schedule and meet project deadlines.


Quality, Health, Safety, and Environment (QHSE) are paramount to Al Masaood Equipment Rental.

1. Quality: We ensure high quality equipment and services that meet or exceed industry standards.

2. Health: Health and safety regulations are strictly followed to ensure the safety of employees, customers, and equipment users.

3. Safety: By implementing a strict safety policy, we aim to create a safe working environment for all.

4. Environment: Efforts are being made to reduce waste and implement eco-friendly practices to achieve sustainability.

Our Customers

Our strong business relationships with the leading organisations in the Middle East have led to exceptional service. Join our expanding network of partners and discover the value of collaboration with Al Masaood Equipment Rental.
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About Al Masaood Group


Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi.

Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.

From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.

With activities spanning most key economic sectors, the Al Masaood Group represents the collective business interests of the Al Masaood family.